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MAKEgood
a Blog by Long Story, Short
Playing the Spread: Hellmann’s Big Game Ad Bets on Nostalgia, But Wins on Celebrity
Hellmann’s brings back When Harry Met Sally. But is it nostalgia or just celebrity cameos?
Justin Turnblom
Feb 94 min read
56
Sonic’s Playful Pivot: Inside The 'Live Free Eat Sonic' Campaign
After decades of memorable commercials featuring "Two Guys" in a car, Sonic Drive-In is embarking on a new advertising journey
Justin Turnblom
Dec 10, 20243 min read
57
Content with Purpose (a guide for creating content that connects)
There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media...
Myles Jordan
Sep 5, 20247 min read
81
Delta’s Emotional Journey Home
This installment is going to take a look at a spot for Delta that was put together by Weiden + Kennedy and produced by Smuggler.
Justin Turnblom
Jul 19, 20243 min read
45
Liberty, Cheese, and the Pursuit of Gift Mode: Etsy’s Big Game Spot
Ad Nauseam is our series where we delve into the art of commercial storytelling. This week we explore Etsy's Big Game debut for "Gift Mode"
Justin Turnblom
Jun 12, 20244 min read
56
The California Lottery Bets on Gift Giving
In the first installment of Ad Nauseam, where we breakdown commercial spots we look at the California Lottery's "When You Give, You Win" ad.
Justin Turnblom
Jun 4, 20243 min read
40
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