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MAKEgood
a Blog by Long Story, Short
Justin Turnblom
Dec 103 min read
Sonic’s Playful Pivot: Inside The 'Live Free Eat Sonic' Campaign
After decades of memorable commercials featuring "Two Guys" in a car, Sonic Drive-In is embarking on a new advertising journey
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Myles Jordan
Sep 57 min read
Content with Purpose (a guide for creating content that connects)
There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media...
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Justin Turnblom
Jul 193 min read
Delta’s Emotional Journey Home
This installment is going to take a look at a spot for Delta that was put together by Weiden + Kennedy and produced by Smuggler.
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Justin Turnblom
Jun 124 min read
Liberty, Cheese, and the Pursuit of Gift Mode: Etsy’s Big Game Spot
Ad Nauseam is our series where we delve into the art of commercial storytelling. This week we explore Etsy's Big Game debut for "Gift Mode"
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Myles Jordan
Jun 47 min read
Is AI Just Another “Born Sexy Yesterday” Trope? (Or, Practical Applications for AI in Marketing)
It learns and grows at a mind-blowing pace. AI's fatal flaw however, is that it has all of the information, but none of the knowledge.
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Justin Turnblom
Jun 43 min read
The California Lottery Bets on Gift Giving
In the first installment of Ad Nauseam, where we breakdown commercial spots we look at the California Lottery's "When You Give, You Win" ad.
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