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MAKEgood
a Blog by Long Story, Short


Growing a Brand: The Parallels Between Gardening and Business
There are several parallels between growing plants and growing a brand. We are digging deep to pick this analogy apart.
Myles Jordan
Feb 176 min read
15

Playing the Spread: Hellmann’s Big Game Ad Bets on Nostalgia, But Wins on Celebrity
Hellmann’s brings back When Harry Met Sally. But is it nostalgia or just celebrity cameos?
Justin Turnblom
Feb 94 min read
56


The Journey, not the Destination (An Opportunity in Tourism Marketing)
It is the end of January, and as days get longer and spring approaches many Americans and Internationals are planning their travel and...
Co-written by Founders
Jan 247 min read
88

Sonic’s Playful Pivot: Inside The 'Live Free Eat Sonic' Campaign
After decades of memorable commercials featuring "Two Guys" in a car, Sonic Drive-In is embarking on a new advertising journey
Justin Turnblom
Dec 10, 20243 min read
56


Content with Purpose (a guide for creating content that connects)
There is too much content. Or, rather there is too much content being produced without a reason, or purpose. Smartphones and social media...
Myles Jordan
Sep 5, 20247 min read
81

Delta’s Emotional Journey Home
This installment is going to take a look at a spot for Delta that was put together by Weiden + Kennedy and produced by Smuggler.
Justin Turnblom
Jul 19, 20243 min read
45
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